Postmaster General of the United States Postal Services, Patrick R. Donahoe, has stated that USPS has a solid business plan to return to long-term financial stability and that resolving legislative issues will have a big impact on the health and future of the mailing industry. He said securing comprehensive legislation would allow the postal service provider to implement the rest of the business plan, which includes a focus on innovating to create new opportunities for growth in the mailing industry. This means that in an increasingly digital world, USPS needs to continue to find ways of increasing the value of mail for both senders and receivers. One of the most important aspects of innovation is the way technology is used through Intelligent Mail barcodes to harness data in the postal network. Mailers are being urged by the Postmaster General to adopt the new barcode technology as it will provide them with greater visibility into the effectiveness of mail and that tracking data is only going to become a more powerful marketing tool for mailers in the future.
