Mobile phone users who adopt mobile ticketing will grow worldwide from 458 million in 2013 to 954 million by 2018, according to Juniper Research. Analysts say they have scaled back our adoption forecasts for Western Europe from the previous edition, partly to reflect assumptions that in certain ticketing sectors, contactless card payment will be more successful, partly due to the continuing issues surrounding interoperability at the local, national and international level. Juniper says it would expect barcode ticketing to be the primary mechanism of validation in developed markets, while SMS ticketing will be the primary delivery mechanism in most developing markets.
