Developer, manufacturer and supplier of RFID transponders and inlays, Smartrac, has announced that its BullsEye Near Field Communication (NFC) tags were used in an innovative, NFC-enabled marketing campaign designed by Aquabit Spirals and Morinaga. The promotion, executed at the confectioner’s Diver City Tokyo Plaza shop, strongly demonstrates the effectiveness and benefits to use NFC-technology for enhanced and sustainable customer engagement and customer loyalty, says the cåompany. The marketing campaign in Tokyo used Aquabit Spirals’ 02020 marketing model (offline to online to offline) and Smartrac’s high-performing NFC tags to boost and measure customer interest and interaction with Morinaga’s brand and products. For the execution of the marketing campaign, Morinaga distributed 20,000 special loyalty cards to visitors of its flagship Tokyo shop. Customers then used their NFC-enabled smartphones to read the card code and launch a campaign page with a short movie.
